Definitions | What is the meaning of Stakeholder Management?

„Strategically managed public relations (…) is designed to build relationships with the most important stakeholders of an organization.“

James E. Grunig, Fred C. Pepper (1992)

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Source: Grunig, J. E. (Ed.) (1992): Excellence in Public Relations and Communication Management. Hillsdale, NJ: Lawrence Erlbaum Associates: 123