Definitions | What is the meaning of Stakeholder Management?

„For a long time, we have assumed that the views and initiatives of stakeholders could be dealt with as externalities to the strategic planning and management process: as data to help management shape decisions, or as legal and social constraints to limit them. We have been reluctant, though, to admit the idea that some of these outside stakeholders might seek and earn active roles with management to make decisions. The move of today is from stakeholder influence toward stakeholder participation.“

William R. Dill (1975)

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Source: Dill, W.R. (1975): Public participation in corporate-planning: Strategic management in a kibitzer’s world. Long Range Planning 8 (1):57-63. Zitiert in: Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., De Colle, S. (2010): Stakeholder Theory. The state of the art. Cambridge: Cambridge University Press: 34