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„Stakeholders in an organization are the individuals and groups who are depending on the firm in order to achieve their personal goals and whom the firm is depending for its existence.“
„Building positive ongoing stakeholder relationships for a company in the 21st century means: 1. knowing who the key stakeholders are 2. understanding the company’s dependency on each stakeholder group 3. understanding how the company impacts on each stakeholder group 4. understanding how each stakeholder group views the value or benefit oft he relationship with the company, and their legitimate needs, interests, concerns and expectations; and keeping stakeholders informed on the company’s progress and responiveness 5. proactively managing the feedback from stakeholders, responding to their legitimate needs and interests, and reporting on the progress and the outcomes.“