Identification and analysis of stakeholders can be achieved by different methods, and practitioners can rely on well-prepared concepts in this area. The situation is different when it comes to involving stakeholders. Only few models give an overview of concrete methods and instruments. This means that important basics for planning and decision-making for stakeholder management are missing. This article is intended to fill this gap: It takes up existing categorization approaches and consolidates them in a stakeholder engagement matrix.
Stakeholder management has been employing experts for several decades and is considered one of the golden rules in project management. However, in practice of organizational management and communication, this concept has not really arrived. Wikipedia also presents it as a relatively new and less established approach . So why should we focus on it? Why do we need stakeholder management?